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Post-NADA Insights: Why Dealers Should Partner with Transparent Vendors

Post-NADA Insights: Why Dealers Should Partner with Transparent Vendors The National Automobile Dealers Association (NADA) Conference is known as the “Super Bowl” of the automotive industry, where dealers, vendors, and experts converge to learn, network, and discuss the latest industry trends. But for third-party vendors, it’s more than just a chance to showcase their products—it’s […]

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BOOST YOUR SERVICE PROFITS BY PROMOTING YOUR SERVICE DEPARTMENT

sienna / Edifice, Marketing, Service Department Marketing

It goes without saying that most auto dealerships focus on selling cars. But did you know that the best way to boost your overall profitability is not through new and used car sales—but through your service lane? By focusing solely on selling cars, many auto dealerships overlook an even easier—and less costly—market: existing car owners.

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NADA 2022: TOP 3 TRENDS & STRATEGIES TO WATCH

sienna / Automotive Industry Trends, Consumers, Dealership Marketing, Marketing, NADA, Trends

It’s no secret that the annual NADA Convention is one of the most important trade shows in the automotive industry today. With an expected 15,000 attendees and over 500 exhibitors, there is much to see, do, and learn at this year’s NADA taking place March 10–13, 2022, at the Las Vegas Convention Center. Can’t make

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WHAT CAUSES A DEALERSHIP TO OVERTAKE THEIR COMPETITORS?

sienna

What Makes A Profitable Dealership? – Brand -Personnel – Processes – Capacity – Marketing – Car Selection – Price It takes all of the above to annihilate your competition. It takes at least 5 of the above to make any noticeable move. No one of the above will make much of a difference, but there is

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MAKING MONEY OR MAKING EXCUSES?

sienna / Automotive Industry Trends, Fixed Ops, Service Department Marketing

For the 40 years that I have been in the car business, dealers have complained about the “shortage” of technicians. This 40+ year “shortage” may be the new norm, and if so, Dealers who adapt will have the greatest chance for success. Successful Dealers will grow their business. Successful Dealers will ask questions like: “How can I grow

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EDIFICE OBTAINS REYNOLDS AND REYNOLDS CERTIFICATION

sienna / Edifice

Edifice Automotive, a division of Edifice Group, Inc., has signed an agreement to obtain certified integration for Reynolds and Reynolds DMS for their digital suite of products. These products include the Win Program, Keep Program, Build Program, ReachService Program and ReachSales Program. The key advantage of this certified integration is that it ensures security, privacy and reliability of consistent data through certified interfaces

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