How to Turn Aging Units and Cold Leads Into Profit Discover how targeted marketing can help dealerships boost sales and service profits by addressing aging inventory and lost leads. The Challenges Dealerships Face In today’s highly competitive automotive market, dealerships face numerous challenges. Aging inventory sitting on the lot and leads slipping through the CRM […]
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Clicks Don’t Sell Cars: What You REALLY Need from Marketing Vendors Marketing success is too often measured in likes, clicks, and impressions. Sure, those numbers look great on a dashboard — but as any dealer knows, vanity metrics don’t close deals. The numbers that actually matter? Cars sold. ROs filled. Customers retained. VANITY METRICS DON’T
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Navigating Uncertainty: How Dealers Can Win in a Shifting Automotive Market The U.S. automotive market is in flux. Tariff uncertainty, inventory volatility, rising interest rates, shifting consumer habits, and evolving digital behaviors are making it harder than ever for dealerships to maintain consistent sales and service performance. The rules of engagement have changed—and success now
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How to Approach Data Integrations in Phases While each of the dozens of software systems most dealers use to aggregate data and operate hold valuable customer interaction data, not all sources are relevant for supporting typical use cases in a Customer Data Platform (CDP). By focusing on integrating key data sources—such as service schedulers, phone
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Post-NADA Insights: Why Dealers Should Partner with Transparent Vendors The National Automobile Dealers Association (NADA) Conference is known as the “Super Bowl” of the automotive industry, where dealers, vendors, and experts converge to learn, network, and discuss the latest industry trends. But for third-party vendors, it’s more than just a chance to showcase their products—it’s
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It goes without saying that most auto dealerships focus on selling cars. But did you know that the best way to boost your overall profitability is not through new and used car sales—but through your service lane? By focusing solely on selling cars, many auto dealerships overlook an even easier—and less costly—market: existing car owners.
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