Maserati of Wilmington Pike Success Story
CHALLENGE
Engaging existing clients while also attracting new customers outside of their target market was important for Maserati of Wilmington Pike. Maserati of Wilmington Pike sought to overhaul their marketing approach with optimized targeting feeds to execute both goals simultaneously.
RESULTS
In 3 short months of partnership with Edifice Automotive Marketing, Maserati of Wilmington Pike increased their monthly non-area sales by 3 vehicles per month as well as achieving a a 42% increase in service department revenue compared to the previous year.
About Maserati of Wilmington Pike
The Challenge
“We needed a direct, targeted strategy to bring people in. We have limited ability to approach our marketing from within the dealership. The only way we knew we could reach the people we wanted to reach with the frequency needed was to partner with an expert in this area.”
The Solution
To help Maserati of Wilmington Pike achieve their goals, we utilized our consumer data platform, Elevation, to create a custom target audience tailored to their needs. Our approach focused on:
- Reactivating past clients
- Reaching potential customers in new geographic areas
The dealership team collaborated closely with us to set up their account, ensuring alignment on the marketing and creative strategy. We integrated their DMS system and CRM into our custom Consumer Data Platform to identify ideal customer profiles, which allowed us to craft compelling social and email ads. This targeted outreach effectively drove intending traffic to the dealership, helping them achieve their objectives.